Social Media and the “Me” Addiction

by Sarah Kay Hoffman on September 2, 2010

Social Media can be all me, me, me. Does this annoy you?

My way candy heart

I completely agreed with the article via Mashable, “Survey Says Facebook Feeds Narcissism.” In addition to people utilizing Social Media to feed their Narcissism, they are also utilizing it to feed their “spam addictions.” Perhaps not narcissistic, but it looks similar to this:

  • Buy my Product
  • Try my Service
  • Read my Article
  • Come to my Event
  • Support my Cause
  • Constant (and “begging”) FB/LinkedIn Spam Messages

That addiction is annoying. But not all addictions are created equal. If the “me, me, me” is done properly, it doesn’t annoy me at all. Here are my 2 Reasons Why:

  1. You are Interesting and Intelligent.
    If you are interesting and intelligent, people actually demand the you, you, you. It’s my law of “Supply & Demand” for the social space. There is only so much ‘Creme de la Creme’ at this very instant. Many people have klout, but so few people still have the ‘Creme de la Creme.’ They are the “small supply” for which there is “high demand.” If you are “it” go ahead – feed that “me” addiction to us some more!
  2. Me (to reach) You.
    You are running 61 marathons in 2010 for Train 4 Autism! Your tweets are about your experiences -ups, downs and everything in between. People follow you because they are inspired by your utters and how you are utilizing the online to impact the offline. (True story – follow @operationjack). Or maybe you are running 3,230 miles across America for MS? Yes, please do share your every move with me! (Another true story – follow @MsRuntheUS) These are just 2 of several people doing amazing things for amazing causes!

If you are not in these 2 categories and you are still only promoting the “me, me, me,” please reconsider what you are trying to do and why you are making the social space your platform for this addiction.

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Community Manager: Finding the ME in TiME

by Sarah Kay Hoffman on August 31, 2010

If you are a Community Manager, this post will probably resonate with you.

Last week The Oatmeal published a post, “Why Working from Home is Both Awesome and Horrible.” I mostly laughed. But here were my realizations:

Awesome

  1. Less Time Spend in the Car. That is so awesome! I live in Northern California where the 580 meets the 680. The 580 is absolutely horrendous. Not to mention, there’s nothing cool about gas-guzzling! And besides, the less I spend on gas, the more I can spend on Starbucks!
  2. Fewer Interruptions. This makes me uber-productive.

Horrible

  1. Loss of Regimen. My days have truly all begun to mesh together. I have to remind myself daily, “Get to the gym. Time to eat. Feed the dogs. Spend time with your husband” I find myself looking at the clock and wondering how it got to be that time.
Woman using laptop in home office

I concluded there really is nothing horrible about it.

But then I sat back to factor in the “what” of what I do from home. I’m a Community Manager. With that comes a “horrible” not mentioned on The Oatmeal: Finding the ME in TiME.

As a Community Manager, I take deep pride in the Community – in what I am building and in the daily interactions with community members. And part of this “community” is the realization that at 5pm they don’t leave. They don’t “take-a-break” on weekends and they show up on their time. They should, too! After all, this is their community, where they find value in the other members and initiated conversations.

But there must come a point in the day, at night and on the weekends where, as a Community Manager, you must find the ME in TiME. I am a new Community Manager, so I’m curious: For all the Community Managers out there, how do you find your ME in TiME?

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