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social media meets marketing & branding - mixes with passion & personality

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You are here: Home / 2010 / Archives for May 2010

(A Few) Social Media Resources

May 25, 2010 By Sarah Kay Hoffman 2 Comments

My final piece (Part III D) on Social Media for Local Business: Resources.

Almost daily I get asked, “can you send me a list of some great Social Media resources so I can learn more about it?” I explain to people that Social Media evolves and changes nearly every single day. Staying current keeps us relevant. I am constantly and consistently self-educating and reaching out to other people for their knowledge, too!

Fuel Pump


Here are some Resources and additional people I keep up with/follow to help keep me current and relevant (Please make note: These resources are for Local and business in general):

      1. The SocialMedia guide (Bonus: Check out their Social Media Glossary)

      2. Mashable

      3. The Really Big List of Ways to Get Your Local Business Found Online (via AdPearance)

      4. HOW TO: Market Your Small Business With No Budget (via Mashable)

      5. Alltop

      6. SocialMedia Examiner

      7. TechCrunch

      8. ReadWriteWeb (Try saying that 10 times fast!)

      9. Jason Keath

      10. ProBlogger

      11. Social Media Marketing Cheat Sheet: 10 Buzzwords You Need To Know (via Business Insider)

      12. INFOGRAPHIC: Social Media Demographics All In One (via Penn Olson)

      13. DailyBlogTips

Clearly, there are thousands if not millions of resources out there! I love research, reading and learning all that I can. And I believe that if you take the time to do the same, you will be pleasantly surprised by what you learn and how it will help your business. Remember: Knowledge is Power.

Filed Under: Local Business, Resources, Social Media Tagged With: business, jason keath, local social media, Resources

The Blonde Agent Evolution

May 21, 2010 By Sarah Kay Hoffman 7 Comments

She’s hip. She’s cool. She has a “green room.” And she says things like, “I think you and I are going to form the perfect #geekship.”

Meet my long lost partner-in-(digital media) crime, Nicole Nicolay!

Nicole Nicolay

Perhaps you already know her, or at the very least have heard of her. It wouldn’t surprise me. After all, she’s a visionary in merging Real Estate and Social Media. Her Twitter Bio states, “Mompreneur, Speaker, Educator, Blogger, Social Media Enthusiast, Fitness Junkie, Dance-Gram Giver, Lifelong Learner, Founder: Agent Evolution & MyTechOpinion.” It was definitely a “tweet-at-first-site” when I saw her profile! (Social Media + Fitness will always equal a successful #geekship for me!)

Nicole is the Co-Founder and Chief Creative Officer for Agent Evolution, which is a New Media Training & WordPress Web Design for real estate professionals. Nicole, her husband, Reggie Nicolay and their friend, Chad A. Johnson also operate the MyTechOpinion (Technology for Real Estate) Website.

Nicole is extremely visionary, intelligent and talented. But if that doesn’t resonate with you, perhaps her crazy-wit will! We had another Tri-Valley Tweetup last night. It was hosted at the Sanctuary Ultra Lounge in Livermore, California. They were kind enough to give us the back room for our event.

It was in this room where the “play-on-Twitter” was performed:

Nicole is a girl who is “shaking-it-up” and turning educating on real estate and social media to a much more “lively” place. She and I are currently in “cahoots” with something big, creative and just plain exciting (but no, that doesn’t involve me shifting gears to the real estate niche – I’ll leave that to her)!

And at the end of the day, why should you follow Mrs. Nicole Nicolay on this, yet another Follow Friday? Because if you are nice to her, and I mean really nice to her, maybe she’ll make you a “Happy Birthday” Video like she did in this one for Chris Brogan! Happy Follow Friday!

#Geekship - No, there isn't a better Friendship than that!

Filed Under: Follow Friday, Tweetup, Twitter Tagged With: CA, chris brogan, digital mention, influential people, local social media, tri valley tweetup, Tweetup, Twitter, video, youtube
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