I’m over the “social media” term.
Social = Spent, marked by, or enjoyed in the company of others.
Media = Channels of communication that serve many diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages.
Traditional marketing and advertising uses different forms of media as their vehicle to distribute information. And while that’s exactly what social media aims to do as well, the emphasis is more on the (social) engagement and interaction than the prior.
The “social” can stay. The “media” must go.
I like Social Communications because an effective Communications Strategy, in both the personal and professional life, is a two-way or multi-way street. Communicating should involve a dialogue of shared news, information and facts.
I graduated with a degree in Marketing, Mass Communications (emphasis in Advertising) and English. We were taught that Mass Communications includes all the ways of disseminating information – newspaper, magazine, television, radio, other print, etc. We are fortunate enough that today the “social” has been added to the comprehensive communications “list.”
Society accepts Social Media. Will that fact that I have changed Social Media to Social Communications mean anything? Probably not. But if you sit back and think about it, I guarantee you won’t see Social Communications as arbitrary.
Provided by Alan Moore