One-Hit Wonder

Many companies employ Social Media to promote an event, launch a new product, service and/or campaign or flat-out blast single promotions/hot items.

But what happens when the company employs it for just a few days, weeks or even 3-5 months prior and then drops it like a bad habit?

Congratulations! You’ve become a “One-Hit Wonder!”

You were the star - you showed a ton of promise. People loved you, they cheered for you and their enthusiasm inspired others to jump on your bandwagon.

But then, with a pie-to-the-face and mirroring any other one-hit wonder, you ultimately:

Lost Fans.

Lost Respect.

Lost Momentum.

If you are going to be in the Social Space, stop producing one-hit wonders! Sure you can get by with it for many traditional Marketing and Advertising Campaigns, but you absolutely will not with an “Event-Based Social Media Marketing Campaign.” And here’s why:

Let’s assume that your brand, event and campaign all rock! After all that’s the goal, right? Part of the “I-made-my-Social-Media-Marketing-Campaign-Rock,” was due in part because your audience and fans gravitated to you, showed up to engage with you and probably took an added interest in what you had to say. They liked what you were doing. They felt like a part of what you were doing. And even after the “event” was over, they were excited to keep this interaction up!

Fast-Forward to campaign is over. If you are a one-hit wonder and you leave the social space now, you’re audience and fans are probably just getting going. And now you’re not there.

Remember: This is “Social” you’re playing with. We’re not in Web 1.0 anymore with little to no interaction. Wake up! And so I’ll say it again: Like a pie-to-the-face and mirroring any other one-hit wonder, congrats – your rockin’ “Event-Based Social Media Marketing Campaign” ultimately:

Lost Fans.

Lost Respect.

Lost Momentum.