She believes that the future of digital (and the world in general) is an online mention married with engagement, interaction and conversing. It’s a brand new world, with Social Media Technologies emerging more and more each day. She puts the emphasis on the “Social.”
Digital Mention by she utters digitally all things social media, marketing and branding by Sarah Hoffman Enterprising. She meshes passion and personality with an energetic spirit and a readiness to act.
Where I come from….
I was born and raised in a small town in Southern Minnesota. Upon graduating from high School, I attended the University of Minnesota – Twin Cities, where I received my Bachelor’s Degree in Marketing/Mass Communications/English. It was during my Senior year of college when Facebook hit the “Test Market” Colleges. The University of Minnesota was one of those schools.
After college, I went on to work for various corporations in Account Management, Sales and Marketing. I was never 100% passionate about any of it, until I decided to dabble into the passion of Social Media mixed with Business.
From there, I never looked back! I began a personal blog in 2009 and utilized that to land a Social Media “Ambassadorship” with Nike, Inc. During this same time, I was heading the Marketing efforts at a health and fitness club, and implemented Social Media there.
I ultimately left to pursue dedicating 100% of my professional life to social media, all things digital and integrated marketing communications. I call this Social Communications.
Where I’m at….
I am currently the Online Community Manager Fitness/Sporting Goods (FitClub) at Sears Holdings Corporation. (Please make note: Views expressed here are my personal views.)
Where I’m going….
Anywhere MasterCard or Visa are accepted! And….
Beyond that, I have no idea! And that’s the true beauty in life. I work hard, am intelligent, savvy and do everything with nothing less than 110% passion.
I am only 27, and I feel absolutely fortunate that I found my true passion in life at such a young age. I wake up everyday excited, and I fall asleep every night knowing that I’m exactly where I should be. I plan to dedicate my life to the planning, executing and managing both company and personal “social” branding.
My mission is to be the digitally-addicted country girl with a foodie-fitness flare striving to simplify, create & engage in areas relevant to experience.
I currently reside in Northern California with my husband, Ryan and our Peekpoo, Fiona and Great Dane, Reagan. In my spare time, I enjoy running, hiking, working out/sports/health/fitness in general, reading, cooking, designing, researching, singing, going to country concerts, traveling and spending each and every moment with Ryan, Fiona, Reagan, Family and Friends. I would love to return to my roots in the Midwest someday!
My “spare time” activities are truly the core to my life. I have entitled them, “Confessions, Truths & the Journey of a (Mis) Fortunate Foodie-Fitness Junkie.”
You will always find me with Starbucks or Baristas Coffee in the morning and a great glass of Red Wine or smooth Vodka at night! You can also spot me from afar with my MAC, Android, workout clothes, UGGS, cowgirl boots or cowgirl hat on (not necessarily at the same time)!

