A devotee of Arthur Quiller-Couch’s Oxford Book of English Verse, he often quotes Wordsworth and secretly calls his wife Hilda “She Who Must Be Obeyed” (SWMBO), a reference to the novel She by H. Rider Haggard.[1] Taken from WIKIPEDIA.
she-who-must-be-obeyed means “a woman in authority.”
And to me, it’s a “woman with authority” who always “obeys” the Social Media “Rules” she lives by:
- Patience is a Virtue.
- Social Media does not happen overnight.
- Never stop learning.
- Listen carefully, speak wisely and always bring your A+ personality.
- Don’t spam. (And that includes no auto DM’s).
- Don’t be annoying.
- Continuously invent and then reinvent yourself. Keep it fresh. Keep it real.
- Most importantly, keep it you. Keep true to yourself, your brand and the combination of the two.
My Twitter Hashtag for any or all of these Social Media Core Principles I Obey: #swmbo