The Digital Mention Change

On Tuesday I mentioned the 2011 Digital Mention Goals. And I also mentioned that word, “change.”

It has been 8 months since I began this Blog. The Digital Mention has been more than just a “Blog” to me; it has been a statement of personal growth, self-awareness and professional development.

I began the Digital Mention as a way to showcase and discuss other people and was ‘”built on the premise that everyone “secretly” or “not-so-secretly” wants their digital mention with and in whatever they do.”‘ But like most blogs, it has evolved and is continuously evolving, into something different than I originally planned for. No longer am I concerned with giving to people a “digital mention,” but more so to provide people information, resources and an angle of “thought leadership” into the areas they might be concerned most with.

Perhaps this is because I’m another year older or even more likely is the fact that my “professional” self has changed drastically this past year. This has allowed for new and exciting experiences, knowledge and (the hope) to share it all with the readers I am so grateful for.

During this past year, I have developed extreme passions comprised of:

  1. Generation Y utilizing the social web to “find a job” and excel in their own personal branding (via Campaign #HireHoff & #iBrandY)
  2. Community Management (I am currently the Online Community Manager Fitness/Sporting Goods (FitClub) at Sears Holdings Corporation)
  3. Integrated Marketing Communications (Social Media is not an Introvert)
  4. Generation Z (Start paying attention to them now)
  5. Social Media as it relates to health/fitness/food (Ok, let’s be honest – I’ve always been interested in this)

So back to the 2011 “goal” I’m striving for:

Be the digitally-addicted country girl with a foodie-fitness flare striving to simplify, create & engage in areas relevant to experience.

Those 5 “areas” are what I want to be present for, contribute to, provide value and focus on by giving without expecting return!

Have you thought about your 2011 goals for your own blog yet? I’d love to hear about what they are!


The Laughing Cow

It laughs. It’s a cow. Big deal. BIG DEAL!

The Laughing Cow

My Top Follow Friday today is indeed The Laughing Cow.

Need I say more about The Laughing Cow?

Just a few more reasons why I follow them and why you should, too:

    1. Snack Joy. So what is this Snack Joy all about? The Laughing Cow wants you to show them how you enjoy your Laughing Cow Cheese by posting photos of it on their Facebook Wall. A great way they engage via the #SnackJoy.
    1. Beyond the Cheese. They don’t just talk about cheese all day! They do a great job with focusing on health, fitness and lifestyle in general. And thus, they will tweet things such as, “What kind of wine pairs best with cheese? Red wine or white wine?” They realize there is more to life than cheese, but that cheese is married perfectly with health, fitness and overall lifestyle.
    1. Passion Drives Inspiration. A Charismatic Laughing Cow behind the Tweets. Enough said!

I’m proud to recommend The Laughing Cow as my Top Follow Friday. Follow them HERE, and then Tweet at them stating, “The goofy fitness-foodie nut @sarahkayhoffman sent me.” I bet that will make them have a #LaughJoy.

The Laughing Cow