Fitness

A little “self-plug” today on the Digital Mention.

Motivated & Medicated

This week I launched my “personal” website:

Confessions, Truths & the Journey of a (Mis) Fortunate Foodie-Fitness Junkie.

There is a lot more to “social” than just proclaiming you’re social. You can’t sit around and Tweet other people’s information all day long and think you are the “king of social.” Being social also means you practice what you preach. I always think of it like I think of a Personal Trainer. If a trainer is telling his/her clients to workout and eat in a certain way, they must practice those ways as well. If not, I call “phony-baloney!” And I keep my distance….

I love the online social interactions. And I love health/fitness/food and all things (passionately-confessed) “life!” So I practice the power of taking my “social” and practicing it with these passions.

I call myself (Mis) Fortunate. And this is why. Some ways I’m currently “social” by providing valuable content: Workouts, Recipes, (Mis) Fortune Littles and Motivation/Inspiration. You can find that all HERE.

I believe that: Sharing is Sexy, Social is Adorable and 140 is a hot, little number.

At the end of the day, my goal (with and in whatever network I’m active in) is to:

Be social
Be consistent
Provide value

And of course, have fun – show a little sass, a lot of class and always stay true to my Personal Brand: Sarah Kay Hoffman.

There is one less person on the job market now that #HireHoff has been hired!

If you remember, on June 14, 2010 I launched my Campaign #HireHoff.

I had an overwhelming amount of support during this time. Here were some of my favorites:

“Also, an online acquaintance launched her ‘hire me’ campaign, #HireHoff, today. It’s such a creative way of putting yourself out there. I can’t wait to see the results!” – Amanda Miller
Twitterview #92 – with Sarah Kay Hoffman (@SarahKayHoffman)
“Attn. Hiring Managers … When you see creativity like @sarahkayhoffman ‘s #hirehoffman campaign you should take action http://bit.ly/cmUWVX” – @socialnicole
“This is good stuff RT @sarahkayhoffman: @josippetrusa @genychat #GenYChat tries Campaign #HireHoff Thoughts? http://bit.ly/hirehoff” – @GenYChat
“U of Minnesota grad creates campaign around hiring her: http://www.digitalmention.com/hirehoff/ via LinkedIn group– http://ow.ly/22hK0” – @wkellyo

Here are some Stats:

According to this Poll, most people think it will take them 4-7 months to find a new job. It took me 43 days.
Here is what you get if you Google #HireHoff.
409 people clicked on the direct bit.ly link.
Viewer Geography: US, Canada, Australia, UK, Argentina, Netherlands, Germany, Latvia, Italy, Brazil, Japan, Norway, Czech Republic, Bulgaria, Switzerland, Russia, Belgium, France and Singapore.
Direct Traffic: 29.33%, Referring Sites: 67.03%, Search Engines: 2.91%.
Currently a Top Landing Page for the site.

I had multiple people contact me during this time for various positions. I was able to network with some wonderful people, and I learned a lot about being proactive and managing my own brand: Sarah Kay Hoffman!

So what position did I take on that 43rd day?

Community Manager – Fitness/Sporting Goods (FitClub) – Sears Holdings Corporation.

New Heights

If you know anything about me, you know that I am most passionate about Social Media and Health/Fitness/Food. Merging the two is an absolute perfect fit for me! I believe that a company who can take advantage of this will benefit – at least that’s what I am making a 100% commitment to!

I look forward to learning about and engaging with the “community.” I am excited to embrace change, growth and success in this role and bringing forth many posts to accommodate it all! (Please note: This blog will continue to be based on my personal views.)

At the end of the day, I can honestly say that even though I was forced into Campaign #HireHoff, it only re-confirmed that, “everything happens for a reason!”

SarahKayHoffman.com

Campaign #HireHoff a Success

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