I utilize TweetDeck to manage all my Twitter and Facebook action. It’s a wonderful personal browser that keeps me on top of my “Social Game,” if we accept the idea that I have “Social Game” at all.
Sometimes I have a Tweet that people find useful or interesting. And sometimes I have many Tweets that people find useful or interesting. But no matter what, should someone find me valuable, they will retweet my thought. When this happens, I hear a little bird chirp and I see a little, black box in the upper right hand corner of my computer screen that says, “1 Mention” or “2 Mentions” or “5 Mentions.”
And then one day when I was apparently saying nothing amusing and/or useful, I saw nothing for Mentions in that little black box. I wondered about this. How had, over time, I become so accustomed to – so dependent upon – that one, simple word – Mention?
Psychology of Recognition. That’s what it was. Everyone wants to be recognized. Everyone likes to be called by first name. People want to see their name. They want to hear their name. They want to know that what they are providing is useful and beneficial. Everyone wants to be known for something and then re-known for it over and over again. They want to have a purpose in things they create and products they develop.
Everyone wants their mention, that Digital Mention. Through my own Social Media, Advertising, PR and Marketing utters, I hope to provide just that.
And who knows? Perhaps you’ll find them worth your own Digital Mention and share with your own, fabulous networks!
