YouTube (or any video service) will allow you to be seen and heard with your online marketing. Scary? Don’t make it that way. Use this to your advantage!
People form connections more easily when they are able to physically see and hear someone. Think about it: Why is the “Tweetup” such an important, fundamental element of “social” media networking? Because it takes the online and merges it with the offline via “personal connection,” where we are able to see and hear people and thus forming personal relationships.
A potential employer will feel much more connected to you as an individual when they are able to see and hear from you as well. Sans in-person cold calling them, this is your best chance of them remembering you, your personal brand and what you can bring to the table.
I made 2 YouTube videos.
The first was…
The second was….
Neither video is a “flashy” video. But they weren’t there to make a huge splash or to try to prove that I had “mad YouTube skills!” They were there to say, “Here I am – this is who I am, what I’m looking for. Oh, and I’m looking to be hired – today!”
Make sure to incorporate this element. You should be seen. And heard. Market yourself!
